Virtual Internship

Virtual Internship On Industry Research Expert Research Program

Identify from Industry research topics of discussion, issues of Industry, Threats and Opportunities of companies in an Industry. Research industries, trade journals, industry associations, newspapers, and other resources by industry to help find the top experts in an industry. Identify speakers at Industry events Find contact information and current bio for follow up contact, and Contact Companies and Associations to identify industry recognized top consultants and experts Process

1. Identify industry and its sector subgroups

2. Identify public companies in industry

• Classify by:

i. Subgroup

ii. Market Capitalization

iii. Determine primary company’s and innovators in industry

iv. Determine industry issues, trends and themes

3. Identify largest trade associations, investor conferences and other industry gatherings

• Questions to answer: Who speaks at the conferences and what topics are being discusses in the industry?

4. Identify Current Trends

5. Identify Industry Experts

• Industry Expert profile:

i. NOT currently employed by a large publicly traded company in the space

ii. Former C-level management OR

iii. C-level consultant to the industry

iv. Must be currently engaged in the industry

v. Must know companies and industry trends

vi. How to find:

1. Google searches; keyword searches (eg. “software industry expert”)

2. Quoted experts in news articles

3. Industry expert blogs

4. Speakers at trade association

5. Press releases

6. Call Investor Relations of public companies: Ask what consulting firms they use

7. Private company management within industry

8. Customers & Suppliers

6. Resources/Staff involved

• Intern – conduct research

Check-in 1-2 times per week via phone discussion review of deliverable

Objective:

1. Learn about an industry, its subgroups and public companies

2. Understand relevant and topical issues within the industry

3. Identify industry experts that may be ideal for Roulston Research events

4. Identify buy-side institutions and investors that may be interested in attending events .